Joana Maricato

New Nutrition Business

Joana is a market analyst at New Nutrition Business, a global company that since 1995 has specialised in primary research and analysis of developments in the health, food and nutrition industry. New Nutrition Business provides practical and useable insights for food and beverage, ingredient and dietary supplement companies around the world. Joana’s focus is on identifying the best strategies for commercializing nutrition science and helping clients create new products with health benefits.

A graduate in biological sciences, Joana also studied marketing and business strategy during her Master’s in Health Food Innovation Management in Maastricht University and her studies in the London School of Economics and Political Sciences.